Alienware Aurora ALX Desktop Product Launch
Role
Global Interactive // Senior Designer // Schematic
Description
Launched the Alienware Aurora ALX desktop in preparation for the 2009 Tokyo game show. Showcasing Alienware's most powerful desktop ever required creative management of the Alienware brand (aggressive, high-end gaming).
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Aurora ALX Product Details Page
Collaborated agency talent to concept positioning of the desktop. Translating technical details for a unique gaming audience, required collaboration. Project challenges included limited gaming assets, tight delivery deadlines and complex photography.
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Informational Modals
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Product Launch Banner
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