Alienware Aurora ALX Desktop Product Launch
Global Interactive // Senior Designer // Schematic
Launched the Alienware Aurora ALX desktop in preparation for the 2009 Tokyo game show. Showcasing Alienware's most powerful desktop ever required creative management of the Alienware brand (aggressive, high-end gaming).
Aurora ALX Product Details Page
Collaborated agency talent to concept positioning of the desktop. Translating technical details for a unique gaming audience, required collaboration. Project challenges included limited gaming assets, tight delivery deadlines and complex photography.
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