Motion Design // Junior Art Director // T3 - The Think Tank
Conceptualized a 15-second animation sequence for the Chase Freedom Card product launch.
Chase purchased a curved video billboard in Times Square as an OOH media placement.
The business objective was to introduce the Chase Freedom card as well as elevate the brand.
No audio, 30 FPS. Resolution: 3200 x 608, millions of colors. File size limited to 2 GB, 15-second duration.
Motion graphics designed to align with a Chase Bank print campaign, which was internally referred to as the "kaleidoscope" campaign. The animation style needed to be visually stunning, eye-catching and sophisticated.