Alienware Aurora ALX Desktop Product Launch
Launched a new line of Alienware gaming computers to the gaming market. This project work was for the Alienware Aurora ALX desktop in preparation for the 2009 Tokyo game show. Showcasing Alienware's most powerful desktop ever, required creative management of the Alienware brand (aggressive, high-end gaming).
Senior Interactive Designer
Aurora ALX Product Details Page
Collaborated with a sophisticated team of clients, agency partners, and designers to concept the overall positioning of the desktop, including product photography, Dell.com homepage banners, and product details pages.
The primary purpose of the deliverables was to introduce the Alienware brand to the Dell audience and entice consumers to purchase. Translating complex technical details for a unique gaming audience, required collaborative copywriting and visual design work. Project challenges included limited gaming assets, tight delivery deadlines, and complex photography processes.
Product Launch Banners