Chase Freedom Launch

work_chase-freedom-times-sq.png

Category

Motion Design

Time Frame

May–June 2006

Role

Art Director

Background
• Business Objective: Introduce the Chase Freedom Card and elevate the overall brand.
• 15-second animation sequence for the "Kaleidoscope" ad campaign
Agency Process
Collaborate to conceptualize an animation with the agency creative director.We selected assets and built out the animation in After Effects.

This video is one-quarter the size of the Times Square billboard video asset.

times_sq2.png
chase_freedom_frames.png
times_sq1.png