Collaborated with a sophisticated team of clients, agency partners, and designers to concept the overall positioning of the desktop, including product photography, Dell.com homepage banners, and product details pages.

The primary purpose of the deliverables was to introduce the Alienware brand to the Dell audience and entice consumers to purchase. Translating complex technical details for a unique gaming audience, required collaborative copywriting and visual design work. Project challenges included limited gaming assets, tight delivery deadlines, and complex photography processes.